Social Media Marketing in Nepal
Social Media Marketing in Nepal is relatively a new field. People are just only getting an idea about the true power of social media.
Businesses have begun creating and participating on the new social media channels. I was excited to see one of the Nepalese brands making educational video on TikTok.
Social Media Marketing in Nepal has a great potential.
You love it or you hate it, social media is here to stay. And it possesses the power to make individuals and businesses a lot of money and gain a lot of fans.
Why Social Media Marketing?
As a social media marketer myself, I highly recommend businesses to become active on social. Here are a couple of reasons why:
Create an Online Presence
Today, if you’re visiting anywhere new, what do you do?
You go online and search for the place.
Now what if you don’t find the place? You lose a little trust. What kind of business doesn’t have a social media?
Now imagine you find the business. Let’s say it was hotel.
You see, they are very active on their social media. They have amazing customer reviews. They have a video giving a tour of the hotel property. The staffs seem friendly and welcoming. We can see the pictures of sunrise that you can see from your hotel room.
They engage with their followers and answer their questions on the comments. Their posts gets a lot of shares.
This business doesn’t have to do any marketing. Their followers are the marketers. They are helping share their posts and reach more people.
This is the power of Social Media Marketing in Nepal.
Build Trust and Authority
Here’s how our hotel can build trust and authority.
Let’s say the hotel is in Nagarkot. They can create informational contents about the history of Nagarkot and what make it so special. You talk about the local people, their culture, local flora and fauna, all the local delicacies.
They have a blog post on the multiple ways to reach Nagarkot. You answer all the questions people might have like the bus schedules, the best time of the year to visit the place, local attractions, things to pack.
Once you give all this information to the people and they have plans to visit Nagarkot, where do you think they will stay?
Your hotel. Because you’ve built that trust and authority as the local expert. They know you. And if someone they know is visiting Nagarkot, you can bet that you will be in the top recommendation.
Running Online Ads
Growing organically might take some time and effort. If you don’t have the time or patience, you can run ads to reach more people.
Social Media Ads, especially, Facebook Ads are relatively cheap in Nepal. This won’t be the case two years form now but now, it is safe to say that Facebook Ads are inexpensive in Nepal.
Above all, you can run all kinds of ads from pictures to slideshows to video ads. You can run lead generation ads to capture their name and phone and have your sales team follow up.
The possibility is endless.
Build a Community
Just as book lovers identify themselves as Bookaholics and people in India consider Cricket to be their religion. You should build a community around your brand.
No matter what you sell. If you sell vacations, books, cars or even cement, you need a community. A community where similar minded people get an opportunity to connect and have their words heard.
For instance, Pathao Nepal has built an amazing community on Facebook where both riders and partners share their thoughts. They talk about how amazing their Pathao ride was or how a rider helped them in a difficult situation.
This is not you telling the people that your product is great. It is them telling it to others. People tend to trust other people rather than brands.
Boost Website Traffic
If your business runs a website, social media is essential for your business. One of my client’s 70% of website traffic comes from Facebook.
On the other hand, this should be done very carefully. People don’t like getting directed to another website when they are on social media.
You should make an appealing offer and deliver on it.
Having multiple social media mentions also boosts your SEO. This may not directly impact your SEO but you’ll get more exposure, traffic and online mentions. These will indirectly improve your SEO and help you rank higher on search engines.
Which platform to focus on?
This is a very common question to have. There are so many social media.
How do I know which platform to choose?
The answer lies in market research. Yes, there are multiple platforms to choose from like Facebook, Instagram, LinkedIn, Quora, Pinterest or even TikTok.
Find out where your customers are and be there.
Similarly, I’m sure your business has an ideal customer (if you don’t you should). Once you have an ideal customer, you know their age range, their profession, their interests, likes and dislikes.
Then you just find out where they are and start creating content.
Tips on Social Media Marketing in Nepal:
Here are some quick Tips and Tricks for you to get started:
- Post Frequently – You don’t want to post a content and then disappear for a week. Come up with a schedule of posting at least 3 times a day.
- Engage – Posting the content is only half the battle. Once your content is live, you should engage with your audience. Comment back, answer their questions, have a brand voice.
- Follow 70-20-10 Rule: Out of the 100% content you create, 70% are informational and educational with the sole intention of giving value. 20% of the time, you share the contents of other creators in your market niche. 10% are promotional in which you promote and try to sell your product.
- Different Content For Different Platform: Different platforms have different personality. Don’t share the same content on all the platforms.
- Tell A Story: People love brand stories. Tell them how you got started, why did you start, show them a peak of behind the scenes. Engage them in the process and make them feel important.
Hence, this is why Social Media Marketing is important and some quick tips on getting the best out of it.
If you want you or your business to reap the rewards of Social Media Marketing in Nepal, I hope you start now.
Let me know if you have any questions.